Activating team spirit with themed team names
This nonprofit’s GivingTuesday 2022 strategy motivated 471 donors to raise over $36,000 for rescued farm animal veterinary care.
About this member
- Rescues and provides sanctuary to farmed animals
- Member since October 2019
- 9,200+ donors as of April 2024
- $600,000+ raised with Give Lively as of April 2024
Products they use:
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Austin Farm Sanctuary rescues and provides sanctuary to farmed animals and aims to inspire change in how society views and treats these wonderful souls.
For their GivingTuesday 2022 campaign, the humans at Austin Farm Sanctuary used an engaging strategy. They organized their Give Lively–powered Team Fundraising pages by animal: Team G.O.A.T., Team Moo, House of Rooster and Team Oinks A Lot. Peer-to-peer fundraisers then joined their favorite team for a fundraising competition.
An engaging strategy for Team Fundraising pages
What’s cuter than animals helping with fundraising? Actually, not much. For this animal-centric organization, it made sense to come up with cute team names as part of a cohesive and topical theme to remind donors where their much-appreciated donations go. Even though Team Moo came first in fundraising with a total of $8,500+, edging out Team G.O.A.T. by a narrow margin, all the animals won with this unique and cute fundraising strategy.
Campaign Page to which Team Fundraising totals accrue
A Team Fundraising page is part of a bigger fundraising picture. Each Team Fundraising page has a set of personal Peer-to-Peer Fundraising pages associated with it, pages created by the individuals who join a team, usually the friends, family, neighbors, coworkers or others from a team leader’s network. The fundraising totals of each individual Peer-to-Peer Fundraising page count toward the fundraising total of the Team Fundraising page. Then the Team Fundraising page total counts toward the fundraising totals of the Campaign Page or Core Profile it is associated with. Nonprofit administrators can also add offline donations to a Peer-to-Peer Fundraising page and the associated Team Fundraising page and Campaign Page/Core Profile will reflect those contributions.
A Peer-to-Peer Fundraising page associated with an animal-themed team
The built-in “Start a Fundraiser” button on Campaign Pages streamlines how individuals and teams can set up supporting fundraising pages in minutes.
The GivingTuesday 2022 campaign inspired 16 fundraisers, each with an individual Peer-to-Peer Fundraising page featuring a personal picture and note, progress tracking thermometer, easy sharing tools and inherited features from the campaign, such as the Austin Farm Sanctuary logo and mission statement. As each individual is also part of a team, there’s information about the team, the person’s team rank and links to other team members.
