Articulating needs on GivingTuesday
As an expert in its field, a nonprofit shouldn’t hesitate to share details and insights about challenges that might inspire benefactors to give more generously.
About this member
- Promotes and grows the sport of luge in the United States.
- Member since November 2017
- 1,700+ donors as of March 2024
- $250,000+ raised with Give Lively as of March 2024
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The mission of the United States Luge Federation Foundation (USA Luge) is to promote and grow the sport of luge in the United States and to help athletes achieve sustained competitive excellence in the sport of luge in the Olympics, World Championships and other international competitions in a manner consistent with the highest standards of sportsmanship.
It’s easy to imagine that donors know about all the financial challenges young athletes may face; however, USA Luge knows that donors aren’t aware of how much and where the costs are mounting for luge athletes. So it used the facts of the situation to appeal to both returning donors, who might increase their gifts from previous years, and new donors who might give more in light of the facts.
USA Luge’s GivingTuesday 2022 Campaign Page, powered by Give Lively, received over $17,000 in donations, a 31% increase over their GivingTuesday 2021 results.
Explaining rising program costs in Campaign Page description
For its GivingTuesday 2022 campaign, USA Luge did a great job of articulating how changing times and rising costs have made donations more important than ever for the young athletes it helps. The Campaign Page reads, “In addition to the cost of a single training run increasing, we've also experienced a more than 50% increase in hotel costs in the past year. Overall travel expenses continue to fluctuate resulting in a tremendous effect on our budget.”
