There’s something inspiring about a refresh. A new haircut or a redecoration comes with a sense of renewal. That’s how we feel about the months-in-the-works overhaul of our Core Profile and Campaign Page templates.

Here's what we launched this week:

Streamlined fundraising page creation

In the interest of simplified fundraising page design, we made significant changes to how nonprofits build a Core Profile and Campaign Pages.

One flexible page template

We eliminated the need for nonprofits to select between two design templates (our "Default Template" and "Story Template"), instead offering greater control over a single, unified template. 

Fully customizable donation amounts

Nonprofits can now choose what additional material to include with each suggested donation amount on a fundraising page: only a donation amount or a donation amount plus a short impact story and/or a small image. There is no longer a separate “Default Mode” or “Amounts and Impact Stories Mode.”

Of note: If a nonprofit chooses not to include any suggested donation amounts on a Core Profile or Campaign Page, then only the custom donation amount option will necessarily remain.

A restructured fundraising page

Our fundraising pages are designed by and for donors. In our ongoing effort to make giving as intuitive, friction-free and satisfying as possible, we made the following adjustments.

Helpful accessibility improvements

In two important steps toward conformance with WCAG 2.1 level AA accessibility, we adjusted the order of items on fundraising pages to accommodate screen readers used by donors with visual or other impairments. (As a result, we no longer offer three logo position options. A nonprofit’s logo now always displays at the top of the page.) We also established better color contrasts in campaign descriptions and link texts.

Default primary media images using brand color

With the shift to a single Campaign Page template, we automatically added a default image to any Core Profile or Campaign Page that didn’t yet have any primary media in place. If a brand color has been identified, the default image adapts to that brand color, as does a heart icon on the thank-you summary page donors see after checkout is completed.

Prominent call-to-action buttons

We gave greater visibility to social sharing tools and to the “Start a Fundraiser” button through which supporters can set up their own individual fundraising pages on behalf of a campaign.  

More page components available

To help nonprofits motivate their donors, It is now possible for nonprofits to display both the Recent Donors list and the Leaderboard ranks on a Campaign Page. Previously it was one or the other.

A straightforward donor experience

Nonprofits do the incredible work that inspires donors to give. We are committed to ensuring the donation experience is as easy and meaningful as possible.

Suggested donation amounts stacked vertically

This allows for easy visual review when donors are imagining how much to contribute to a cause.

Custom donation amount left blank

We don't auto-populate this with a suggested amount, so it’s clear to donors that they can enter their desired contribution.

Updated payment summaries

To clearly communicate donor decisions – a peace-of-mind step that ensures donors are paying exactly what they think – we upgraded our pre- and post-checkout payment summaries, including the addition of an expanded view with more information.